LCI108 : Fundamentals Of E-Commerce
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E-Business: Fundamentals of E-Commerce is an introductory-level course designed to provide the student with a basic understanding of some of the fundamental concepts related to E-Commerce.

Audience

The target student for this course is a business professional interested in obtaining some introductory knowledge of E-Commerce

Exams Covered
Course Prerequisite

Lesson objectives help students become comfortable with the course, and also provide a means to evaluate learning. Upon successful completion of this course, students will be able to:

  • Discuss fundamental aspects of E-Commerce, a brief history of the Internet and its influence on E-Commerce, the validity of popular E-Commerce myths, and why E-Commerce is increasingly being integrated into the business model.
  • Discuss customer relationship mangement, enterprise resource planning, supply chain management, e-procurement, and knowledge management.
  • Discuss common implementation costs, transactions and security concerns, staffing issues related to E-Commerce, and the international marketplace.
  • Discuss different planning, risk management, and metric identification techniques for measuring the success of E-Commerce inititatives.
  • Review marketing statistics on Internet user behavior, different types of marketing communications pieces, and visibility-raising marketing strategies for an E-Commerce presence on the World Wide Web.
  • Research information about E-Commerce-related software, hardware, and service providers.

Lesson 1: Overview of E-Commerce

  • Defining E-Commerce
  • History of the Internet and E-Commerce
  • Dispelling E-Commerce Myths
  • Why E-Commerce?

Lesson 2: The E-Commerce Domain

  • Customer Relationship Management (CRM)
  • Enterprise Resource Planning (ERP)
  • Supply Chain Management (SCM)
  • E-Procurement
  • Knowledge Management

Lesson 3: Facing Challenges in E-Commerce

  • Costs Involved in E-Commerce
  • Internet Transactions
  • Security Concerns
  • Staffing Concerns
  • The International Marketplace

Lesson 4: Achieving Goals in E-Commerce

  • Planning Techniques for Implementing E-Commerce Solutions
  • Evaluating Risk in E-Commerce Planning
  • Measuring the Success of E-Commerce Initiatives

Lesson 5: Developing E-Commerce Marketing Strategies

  • Internet Statistics: A Reference
  • Marketing COmmunicaitons on the Web: A Reference
  • Marketing on the Internet: A Reference
  • Topic title

Lesson 6: E-Commerce: Hardware, Software, and Service Providers

  • Identifying Software Involved in E-Commerce
  • Identifying Hardware Involved in E-Commerce
  • Identifying Service Providers Involved in E-Commerce
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  • Live online training
  • Our Guarantee - Pass first time or free retake*
  • Onsite Testing Center
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  • State of the Art Facilities
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